Ayr is getting festive this weekend with the launch of the town's Christmas celebrations.

The Little Stars of South Ayrshire will turn on the Christmas lights on the High Street on Sunday.

The event will take place from noon to 5pm, starting with Santa and his reindeer arriving by sleigh.

The celebrations, which include performances by young people, a dance extravaganza, arts and crafts activities and a Christmas Express train, will raise money for NSPCC and local charities.

At 3pm, the Ayrshire Santa Dash will take place, starting and finishing at Ayr Central Shopping Centre.

The 5k route will go down the High Street, along the Esplanade and back along the high street in time to join in with the rest of the entertainment.

The Santa outfit will be provided for free and there will be prizes for the best customised suit.