Social media has irrevocably changed the way political campaigning and electioneering is done.

We first began to see its full potential politically in Scotland during the long independence referendum campaign of 2012 to 2014.

Tens of thousands of Scots engaged in politics on Facebook and Twitter and other mediums, many for the first time in their lives.

In the final 30 days of the referendum campaign, 2.6 million people around the world used the hashtag #indyref.

Since then, there has been a general election in 2015, a Holyrood election and the EU referendum last year, and now a further general election drawing to a close.

In all of these campaigns, social media has cemented its status as a tool not only for politicians and parties but for activists, party supporters, journalists and the general public.

At least 23,600 Twitter users in Scotland sent tweets with the #GE2017 hashtag between May 8 and Jun 5, with a total of 243,751 tweets sent with the hashtag.

But what do the facts and figures of social media over the course of this election campaign really tell us?

The three most mentioned Twitter accounts of the campaign in Scotland are all SNP accounts: Nicola Sturgeon, The SNP party account and Angus Robertson.

The Scottish Conservative Party account comes in a distant fourth.

UK-wide, an overwhelming 76.5% of election-related posts on Facebook were positive posts about either the Labour Party or Jeremy Corbyn.

By contrast, only 5% were positive posts about either the Conservatives or Theresa May.

The most shared story of the election was in fact a story about a Facebook post, published on alternative website The London Economic, which has had over 200,000 shares across all social media.

The online version of the UK Labour manifesto is the second most-shared URL on social media, with over 90,000 shares.

However, the Tories have approached social media in a more targeted fashion, buying Facebook ads targeting voters in marginal constituencies.

In Scotland they have spent £29,502 on tailored Facebook ads - more than twice what the SNP and Labour in Scotland spent combined.

Furthermore, one criticism of social media in politics is the "echo chamber" effect - that people who are interested in politics and active in the online sphere are not always an accurate snapshot of the general public.

This is compounded by the figures which show the younger you are, the more likely you are to be on Facebook - but the less likely you are to vote.

Around 80% of election-related tweets this campaign were retweets, with viral tweets often getting shared many thousands of times.

Once again in Scotland, Nicola Sturgeon topped the list of most retweeted tweet of the campaign, closing in on 10,000.

Here are a few of the others, which are again dominated by SNP politicians and members:

But the question is - what will social media count for after all the votes have been counted and we know the result?