Scotland's iconic touring route along the northern coastline has joined a national campaign to clean up the country's roads.

Led by the environmental charity Keep Scotland Beautiful, the initiative urges road users to "give your litter a lift, take it home".

The campaign aims to tackle the growing problem of litter ruining Scotland's main roads and iconic routes.

It brings together government, industry, charity and the public sector to drive forward innovative programmes to raise awareness of the impacts of roadside litter.

The North Coast 500 crosses some of Scotland's most rugged and rural landscapes and its popularity with visitors from across the world brings millions of pounds of additional visitor spend to the regional economy.

Managing eirector of the North Coast 500, Tom Campbell, said: "In 2017 the North Coast 500 attracted an audience of more than 2.3 billion, creating a significant number of jobs and millions of pounds of additional visitor spend to the North Highland economy.

"We hope that, by working with Keep Scotland Beautiful, we can encourage drivers to take responsibility for their litter - helping to preserve this iconic landscape and continue to attract increased visitor numbers."