£1m visitor centre to tell the story of Tennent's Lager
Bosses hope the Glasgow venue will become a popular destination for beer lovers.
A new £1m-plus visitor centre has been built to tell the story of the "cultural icon" Tennent's Lager.
Brewery bosses hope the new centre, in Glasgow's east end, will become a popular destination for beer lovers.
Meanwhile tourist chiefs in the city hope the new site, which opens in November, will help Glasgow meet its goal of attracting one million extra visitors a year by 2023.
Tourists spend about £1bn a year on food and drink while visiting Scotland.
Tennent's bosses say the new visitor centre at their Wellpark Brewery will tell the history of brewing in the area from the 1500s through to the present day, including how founder Hugh Tennent first brewed the lager that bears his name in 1885.
Alan McGarrie, group brand director for Tennent's Lager, said: "The Tennent's story is at the heart of Glasgow's history and with this significant company investment at our home at Wellpark we are bringing the story to life - bigger and better than we ever have before, as we showcase the brewery, the beer and the brand."
Jim Clarkson, of tourism body VisitScotland, hailed the visitor centre as a "great fit for the tourism experience in the city".
He added: "It is an exciting time for Scottish brewing with the growing global demand for variety and quality of beer greater than ever.
"Scottish beer appeals to almost a quarter of visitors to Scotland and this investment demonstrates a real commitment to further promoting Scotland's brewing heritage."