Minimum alcohol pricing comes into effect in Scotland
Nicola Sturgeon hailed the policy of a 50p minimum unit price as 'bold and brave'.
Scotland has led the world by becoming the first country to implement a minimum unit price for alcohol, Nicola Sturgeon has said.
The First Minister hailed the policy, designed to cut alcohol-related harm, as "bold and brave" as it was finally brought in across the country.
The minimum 50p per unit price was delayed for six years by a legal challenge led by the Scotch Whisky Association.
It has been welcomed by the medical professional and health campaigners as the biggest breakthrough in public health since the ban on smoking in public.
It is estimated the move could save around 392 lives in the first five years of its implementation in Scotland, where on average there are 22 alcohol-specific deaths every week and 697 hospital admissions.
The misuse of alcohol is thought to cost Scotland £3.6bn each year, or £900 for every adult in the country.
The Scottish Government has faced calls to go further with policies to tackle the issue, including by increasing the minimum unit price and backing further curbs on the marketing or availability of alcohol.
Sturgeon said the government remained "very open minded to policy ideas", adding: "We need to continue to look at how we do more.
"Within the powers of the Parliament its important that we continue to look at where further action can have a positive impact."
Scotland's chief medical officer Dr Catherine Calderwood said: "As a nation we drink 40% more than the low risk drinking guidelines of 14 units per week for men and women.
"Prior to the implementation of minimum unit pricing, those 14 units could be bought for just £2.52. This is absolutely unacceptable."