A hard hitting rape prevention campaign aimed at young men has been launched by Police Scotland.

The We Can Spot It campaign will involve advertising and social media posts aimed at men aged between 18 and 35 in a bid to raise awareness that sex without consent is rape.

It will focus on attitudes around having sex with someone who is suffering from the effects of alcohol or drugs.

Reported rapes in Scotland have increased every in the last decade and around 20% of all cases are committed against women under the influence or unable to consent, with men in the campaign's target age group the most likely to be responsible.

Assistant Chief Constable Gillian MacDonald said: "In 2018 in Scotland sadly there are men who think it is OK to have sex with someone who is sleeping or suffering from the effects of alcohol or drugs.

"We are receiving frequent reports with at least 20% of all rapes reported to Police Scotland committed in such a way.

"Investigations carried out by Police Scotland shows that men aged between 18 -35 years are more likely to be responsible and we want to send a strong message to them that sex without consent is rape, and if the person is unable to give consent to sexual activity, for whatever reason, it is rape."

The campaign will use the hashtag #GetConsent on social media and will advertise on broadcast media and in washrooms and toilets within clubs, bars and pubs.

ACC MacDonald added: "Tackling rape is a priority for Police Scotland.

"We are acutely aware that sexual crime is under reported, the reasons for this can be complex, however, the only person responsible for such offences is the perpetrator.

"Police Scotland remains absolutely committed to working closely with partners, especially third sector support and advocacy services, to encourage survivors of rape and sexual crime to report."

Sandy Brindley, of Rape Crisis Scotland said: "The law is clear - if you have sex with someone who is sleeping or so drunk they can't consent, it's rape. It is crucial that people are aware of this."