Apple is hiking the price of its apps in the UK after a fall in the value of the pound following Brexit.

The changes mean apps which previously cost 79p will now increase to 99p.

The price will now numerically match those in the US, where programmes cost $0.99.

The pound has fallen by 18.5% against the US dollar since Britain's decision to leave the EU back in June, and now stands at $1.22.

The new prices are expected to come into force within the next week.

"Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates, business practices, taxes and the cost of doing business," an Apple spokesman.

"These factors vary from region to region and over time."

The 20p increase will mean that certain app purchases, such as the full game of 'Super Mario Run', will jump from £7.99 to £9.99.

Prices in India and Turkey are also expected to rise, and Apple have already confirmed that iPhone and Mac computers will go up in price.

Other technology firms have followed suit too, with HTC, Microsoft and Tesla among the companies to raise the prices of certain products in light of the Brexit vote.