This is what happens when you take a lovelorn penguin, a loyal snowman and a trampoline-mad boxer and team them up with one of the world's most popular toys.

John Lewis has joined forces with Lego building company, Bright Bricks, to recreate iconic scenes from the last five John Lewis Christmas adverts.

Featuring Buster the Boxer, Man on the Moon, The Bear and the Hare, The Snowman's Journey and Monty the Penguin, all have been given a festive Lego makeover.

Launched on Thursday in a display on Oxford Street in London, the classic scenes of a lovelorn penguin and a bouncy boxer on a trampoline have been put on show to the public.

The five intricate scenes took seven expert Lego builders 116 hours to construct out of a staggering 9400 bricks.

John Lewis released its first Christmas television advert in 2007, working with agency Lowe London for two years before switching to its campaign creators Adam & Eve DDB.

It is 2011 that is remembered as the year that cemented John Lewis at the top of Christmas advertising, with the department store facing increasing pressure to deliver bolder and better spots each year since.

The following year, The Journey stole the Christmas show, featuring a dedicated snowman on the hunt for the perfect gift for his snow lady.

Now in Lego form, the snow lovers have been recreated right down to their carrot noses.

Monty the Penguin makes an appearance in the next Lego display, with the heart-stopping scene of him finally finding a lovely girl penguin to share his Christmas day with.

Released in 2014 with CGI-animated penguins, the advert cost about £1m to make and has been viewed more than 26 million times on YouTube to date.

Bright Bricks, which built the Lego scenes, was founded by Duncan Titmarsh, the only Lego-certified professional in the UK.

So far, his portfolio has included a life-size Lego tiger cub commissioned by Stella McCartney and a giant toothbrush commissioned by Phillips for a new product launch.

Though the most recent Christmas scenes may still have some way to go to top that of Lego grand master Ryan McNaught, whose own brick-built exhibition went on display in Brisbane this week.

The premiere of a touring exhibition of models of the world's great wonders, he and his team of six assistant builders spent the past year working on more than 50 mega-Lego sculptures, using a whopping two million bricks in the process.