A man dressed in a red dress and wig is being sought by police after carrying out an armed robbery at a sex shop in Liverpool City Centre.

Staff at the Nice N Naughty adult shop reported that the man entered the store on Colquitt Street and produced a black handgun, which was used to threaten a member of staff on Sunday.

The man, who was also wearing a grey cap and white gloves, is then said to have snatched money from the counter and left the shop after a brief struggle, Merseyside Police said.

The force has issued CCTV images of a man they wish to speak to following the raid which took place at around 5.40pm.

Detective Inspector Steve McGrath from Liverpool CID they are "keen" to speak with the man pictured to assist with inquiries.

"The staff at the shop were thankfully unhurt but understandably distressed to be threatened with what had the appearance of a firearm, regardless of whether it was real or fake."

"I would appeal to anyone in the Colquitt Street area around 5.30pm who saw a man dressed as described and acting suspiciously to contact police at once,"

"I want to assure all businesses that we will do everything possible to identify this offender," Det Insp McGrath added.