From the sewing machines at Heriot Watt's school of textiles to making clothes for A-list celebrities, including pop singer Miley Cyrus, this Dundee fashion business has been catapulted into the limelight.

After Samantha Paton graduated in 2011 with a successful graduate collection under her belt, she moved back to her hometown and started her own fashion brand - Isolated Heroes.

The business is run out of Wasps Artists' studios in the city where most of their stock are statement pieces which are hand-embellished with their signature style which incorporates sequins and faux-fur.

She says: "I knew I wanted to design something for myself as a brand so I decided that I was going to move back, get studio space and develop a business rather than moving down to London and working for someone else and it has paid off.

"We've been going for four years now and it's all sold direct to consumers through our online store and through wholesalers.

Working from the small hub of Dundee can come with the problem of missing out on the latest trends and the buzz of the fashion world down in London, but Samantha is quite happy where she is. However, she does still make regular trips to the big smoke to keep in touch with retailers and suppliers.

"I think it is just more cost effective," she explains. "I knew I wanted to start a business and I knew I couldn't afford to move down to London in the hub of it all and afford to pay rent and studio rent so it made sense to move back to Dundee.

"It doesn't really matter where you are based and also there's quite a good support network in Scotland. There are lots of designers and a lot of help there.

"It's small but there is a lot of support there, especially for people who are starting up. I'm actually involved in fashion foundry as one of their mentors this year and I am mentoring four brands, it's all through cultural enterprise."

Miley Cyrus, Paloma Faith and Lily Allen are among the many famous faces who often buy from the Scottish designer.

Samantha says: "Miley Cyrus did buy stuff, and then Katy Weaver, who is her best friend, was the one who ended up wearing it which was really frustrating.

"Miley started speaking to us over direct message on Instagram which was completely surreal. She bought two of the faux fur coats, because she is completely against animal fur, and the rainbow split sequin dress.

She adds: "Paloma Faith always buys our clothes too, never asks for anything for free and she has ordered a few things now so that is always great."

Another celebrity who is a fan of the brand is internet sensation, 87-year- old grandmother, Baddie Winkle who has posted pictures of herself wearing the garments to her two million Instagram followers.

"This is completely new in the last three months," says Samantha. "There's a management team all around her and there's a stylist that contacts you so it looks very genuine and crazy and fun online but I don't know how genuine it is.

"We did stuff for her which then ended up on a US Smirnoff advert which is massive.

"It's good if they buy it, it's not so good when they just have a stylist ask me to make something for them but it is really exciting," says Samantha.

A key part of the brand is that it promotes body positivity and inclusion and Samantha is keen to express that the clothes are for everyone.

The clothes cater for a range of different sizes and dimensions, from a six-24 and they are sold as unisex.

Samantha explains: "To me it's ridiculous that a luxury collection or even the likes of Topshop only sell sizes up to a size 16.

"I mean 60% of the UK are a size 16 and above so you are cutting a massive amount of your market and I just feel that people shouldn't be defined by their size.

"Especially in the culture we are in now," she adds. "There are 12-year-old girls who want to look like Kylie Jenner and have tiny little waists.

"It's just really important to be expressive and not feel like because they are above a certain size or dimension that they shouldn't be allowed to wear stuff."

The response in USA has rocketed for Isolated Heroes and they are now being stocked on American retailer sites: Dolls Kill, Nasty Gal and Shop Jeen. They have also started to make waves with the big guns with some products being listed on the ASOS Marketplace.

"About 70% of customers now are international and most of them are in the USA. We also have a big following in Australia and Japan," she says.

"We are really trying to break into that market next year. Sometimes, I get a country and I'm like, I don't even know where that is so that's always good if that happens."

With their multiple wholesale orders and high profile fans, the future remains full of fabrics and sequins for Isolated Heroes.

In the coming months, they have continuous orders to fulfill, a pop-up store in Glasgow at the end of August which will allow their customers to actually try the clothes on before they buy them and a trade show in London a week later.