Supermarket giant Tesco has faced criticism for using fictional farm names on labelling for its meat and fresh produce, some of which are imported.

The made-up names include Woodside, Willow and Boswell farms on meat products, as well as Nightingale and Redmere on salad and vegetable items.

The National Farmer's Union has questioned the new branding, saying shoppers will inevitably believe that the fictional farm names are the real source of the products.

Meanwhile a spokesperson for the Soil Association said that as the desire to know where our food comes from increases, "people deserve better."

Tesco defended using the names, saying the labels, "reflected a brand rather than actual farms, and were designed to assure customers that the produce was from trusted suppliers who met Tesco's quality standards, whether here or abroad.