At a glance: Fans group suggest ways to transform Scottish football
Breaking down the Scottish Football Supporters Association manifesto which was unveiled on Thursday.
The manifesto claims the "cost of watching live football in Scotland is pricing too many people out of the game" and calls for investment into facilities. This investment they say would help benefit community health and environment as well as the all-round experience of a day out taking in a game.
With the manifesto released just days before a Scottish Cup weekend, with many fans having to fork out to attend a game which will not be included on a regular season ticket, it is an argument which has been brought up in our game many a time before.
"Every club needs a proactive media operation to promote what they have to offer and reach out to people in the community" say the SFSA, in a continuation of their point of having the facilities to actually advertise.
Television coverage is something the manifesto says Nicola Sturgeon discussed in 2015 and the association are calling for the creation of a Media Working Group to help with this.
The manifesto raises the issue of the changing face of the average football fan, comparing the previous image of men from heavy industry to the fans of today with different financial circumstances and a lot of football on offer elsewhere.
Another working group would be created to tackle this point with the "copyrighted Fan Loyalty Ladder" which would involve clubs getting more knowledge about the customer experience and journey, as well as calling for "more internal transparency and communication about commercial development".
The SFSA make a renewed call for league reconstruction, comparing the current state of the game to going to the cinema to watch "the same cast run through the same plot several times each year".In the manifesto there is a reference to one Championship club calling for a 16-team top league and adds:
"Renewing the supporter base and achieving a turnaround in Scottish football depends not just on structural reform to do with how the game is managed, owned, communicated and marketed, but upon what is unappealingly referred to as 'the product'. "
"A football club is, should be, and can be a major community focus if it can develop the right facilities and approach to engaging local people" says the manifesto, leading anyone who is or is not a fan to get involved in another area of the club.
It also details one example: the Get Sun Kicks scheme which "links maths learning with school kids attending football matches" and claims the opportunity is "win-win... and can provide a relatively low-cost and high-impact approach".
It is a well known fact that 18 years have passed since the national team last qualified for a major tournament, while it is regularly pointed out the consistency (or lack thereof) of the clubs in European competition.
The manifesto asks why the game is "sliding backwards" and, several years on from Henry McLeish's original report, plans "an independent inquiry into fresh opportunities for renewing football at the grassroots and among upcoming generations."
The rest of the headline on the bullet point calls for "25% fan representation on all governing bodies in five years, 50% women, a permanent place for the national fans body". As previously mentioned, Ann Budge and Justine Mitchell are highlighted as examples.
The report also calls for a "permanent and respected place for the national fans' body" among the bodies that run Scottish football. This can be seen as a far wider aim than what is currently in place with fan ownership and involvement at board level being achieved at a number of clubs in Scotland already.
Again the SFSA claim there is "a complete lack of transparency throughout the game" with more independent monitoring being called for in financial transparency and customer service among other performing aspects of each club.
The manifesto says: "The gulf between those who run football and those who love it and pay for it is far too wide to be healthy, which is why substantial reform in the boardrooms and throughout the governing bodies is in their interest, the fans interest, and the interests of Scottish football as a whole."
The rest of the headline on the bullet point wants to "create a fans right to bid or buy when clubs are for sale, create a fans bank or fund" with a bid to change the attitude of the community ownership initiatives seen at some clubs.
After praising those who are involved in the game the SFSA plan to work with clubs and fan groups as well as using information from a Scottish Government consultation process to provide alternative funding such as a "Fans Bank" and also propose a levy on gate revenues.
You can read the manifesto in full below.